The Bold and the Beautiful is setting up a major business and family conflict as sisters Brooke and Katie Logan clash over the use of the Logan name in Katie’s newly announced fashion house.
The storyline, which begins unfolding this week, positions the Logan sisters on opposite sides of a growing dispute that blends personal history with corporate control — a familiar formula for the long-running CBS soap.
Brooke and Katie Face Off Over the Logan Name
Katie Logan reveals plans to launch her own fashion house, marking the first significant expansion of the show’s fashion world in years. While Brooke initially claims to support her sister’s entrepreneurial move, tensions quickly escalate when Brooke insists that Katie cannot use the Logan name for the company.
Brooke argues that the Logan name is deeply tied to her own legacy in the fashion industry, while Katie counters that Logan is a shared family name — belonging to Brooke, Katie, Donna, Hope and Bridget alike.
The disagreement becomes emotional as Katie reminds Brooke of the years she spent helping maintain Brooke’s public image and professional success.
Trademark Twist Raises Legal Stakes
The conflict intensifies when dialogue references the Belief Formula as the Brooke Logan Forrester Belief Formula, a distinction that had not previously been emphasized on the show.
A preview for upcoming episodes suggests that the Logan trademark may have expired, opening the door for a legal battle over the name. Liam Spencer is shown reviewing trademark documents, fueling speculation that he could intervene on Katie’s behalf.
If confirmed, the trademark lapse could significantly shift control of the Logan name and escalate the dispute beyond a family argument into a business showdown.
Hope Logan’s Fashion Line Could Be Impacted
The storyline also raises questions about the future of Hope for the Future, currently housed at Forrester Creations.
Hope Logan previously expressed frustration over how the Logan family has been treated within the company. With Katie launching a Logan-led fashion house, viewers are questioning whether Hope could eventually move her line — or herself — away from Forrester Creations.
No official confirmation has been made regarding any transition.
Eric Forrester’s Future Remains Unclear
The developing storyline coincides with Eric Forrester’s ongoing struggle with retirement. Despite his continued creativity and desire to design, Eric has not yet been approached about collaborating with Katie’s new venture.
Donna Logan’s silence on the matter has not gone unnoticed by viewers, suggesting that further developments may be forthcoming.
Secondary Storyline Introduces Miss Dylan
In a separate plot, Miss Dylan’s interactions with Will and Electra initially led viewers to speculate about obsessive behavior similar to past characters. However, the episode suggests she may be homeless, setting up a temporary stay at the beach house guest house.
While the storyline appears more grounded than initially expected, subtle moments hint at a possible romantic complication involving Will.
Preview Points to Escalation
The weekly preview highlights key lines of dialogue, including:
- Brooke minimizing the Logan name as a personal nickname
- Confirmation that the Logan trademark has expired
- Questions about whether the name is still legally protected
Daily spoilers for upcoming episodes have not yet been released, but the preview indicates the Logan family conflict will remain a central focus.
What to Watch Next
As The Bold and the Beautiful continues to build momentum around this storyline, viewers can expect further clarification on trademark ownership, family alliances, and the future of Katie’s fashion house.
Whether the show commits to a long-term business arc or resolves the conflict quickly remains to be seen.